We are getting deliveries continuously from different stores across the country. There has been so many deliveries that we keep seeing the same UPS delivery person and I'd like to announce that we have become fast friends because every time he comes, he waves his hands through the glass door to get my attention knowing that I am Deaf. :)

Ron Trumble built beautiful and sturdy black wooden shelves. I cannot wait for the glassware to arrive next week so we can start filling the shelves with glasses and bottles of California and Italian wines.

We replaced the Beer dispenser single tower pair with 5-product towers. The guy installed five beer brand tap handles. Beautiful! Wow, what a great feeling to see tap handles and knowing that means we are getting real close to the Big Day!

As soon as we recoat the hardwood flooring with sealer, we will be able to set up tables and chairs, and then someone from ABC can come to check this place. We should have our wine and beer license very soon. We have finalized the Beer and Wine menu. Yay!

More next time. Stay tuned!

 

 

 

Sometimes things don’t go as you visualize, plan or expect. We got great comments about the original Mozzeria logo. People said they loved the style, the lettering and how red letters plays off the black background. Some liked the iconic graphic to the right, an abstract resemblance of a glass of wine, a pizza, or even a tabletop pizza stand!

But early on we ran into challenges with this logo whenever we needed to reduce the logo to fit a business card, a newsletter or a webpage. As the iconic graphic is bigger than the text, in reducing the overall logo, the text gets smaller and becomes difficult to read. The thin font begins to disappear in the pool of black.

Inasmuch as we all liked the logo, it just wasn’t practical. Real-life applications of that logo weren’t panning out. We needed to solve this problem!

When we were visualizing what the interior look for Mozzeria should be, we took another look at the logo and realized the colors and font wouldn't come across well on exterior signage. We pondered on what approach to use.

While contemplating the new look, I went through business cards I had collected from restaurants. Patty Foo Hampton, an interior designer also shared some business cards. A few particular cards caught my eye – these designs were clean and simple. I told Patty it was what I wanted for Mozzeria. I loved use of the colors, black and white, and suggested incorporating red as an accent color. You can’t go wrong with classic black and white colors. Patty then incorporated these colors into her design plan for Mozzeria.

David Rosenbaum of Deaf411, Inc. and I then worked together on the new logo design and we came up with this new logo. We are pleased to roll out this new design.


In the meantime, I called the exterior signage company that did signage for the previous tenant and it took several weeks for them to produce new Mozzeria signage. It just arrived! Wow, the name Mozzeria now looks sharp on the new signage. I hope when people drive by, they will notice the new signage. :)

This new logo will begin to make its appearance on Mozzeria.com.

 

 

Here we are… doing the HAPPY DANCE!  What's up with the address in the headline? That is our new address for Mozzeria!! Whoo Hoo!! Yep, after a long search for home base, and seeing many different properties, we couldn't believe our luck in finding this location.

I had mentioned that we made the offer on a previous property and we were so GLAD that that deal fell apart because that led us to 3228 16th Street!

3228 16th Street is located in Mission Dolores! Mission District is one of my top choices and, as I mentioned in a previous post, Mission District is known for diversity and offers a wide variety of cuisines at reasonable prices. What's even more interesting is that no Bay Area or San Francisco neighborhood has more Zagat-rated eateries than Mission District. It is definitely a foodie zone with some of the best dining experiences.

What lured us to that specific address? Other than the fact that it is located in Mission District, the restaurant space didn't need a major renovation. It does have few areas that are not currently up to codes like the ADA bathroom and ADA ramp. One of the key factors is the landlord. Our seller/landlord, Max Wang who runs Crazy Sushi next door, is really a nice guy and having a relationship with the landlord is important. Unlike the other property where I would have had to deal through the landlord’s property manager and waiting for responses, a complicated communication channel... I didn't want that. We are so relieved that Max isn't like the other guy.

We couldn't believe how fast the process took, and it took us about 2 weeks from making the first offer to closing the deal. We were even able to squeeze in a meeting with Tenants in Common (TIC), and I'm telling you that we are so blessed with having wonderful tenants!


Now that we have found a home for Mozzeria, we are gonna be super busy with getting the renovations started. Sign Up at Mozzeria.com to receive the latest on our progress... all the way to our OPENING DAY! Thank you for your amazing support!