Sometimes things don’t go as you visualize, plan or expect. We got great comments about the original Mozzeria logo. People said they loved the style, the lettering and how red letters plays off the black background. Some liked the iconic graphic to the right, an abstract resemblance of a glass of wine, a pizza, or even a tabletop pizza stand!
But early on we ran into challenges with this logo whenever we needed to reduce the logo to fit a business card, a newsletter or a webpage. As the iconic graphic is bigger than the text, in reducing the overall logo, the text gets smaller and becomes difficult to read. The thin font begins to disappear in the pool of black.
Inasmuch as we all liked the logo, it just wasn’t practical. Real-life applications of that logo weren’t panning out. We needed to solve this problem!
When we were visualizing what the interior look for Mozzeria should be, we took another look at the logo and realized the colors and font wouldn't come across well on exterior signage. We pondered on what approach to use.
While contemplating the new look, I went through business cards I had collected from restaurants. Patty Foo Hampton, an interior designer also shared some business cards. A few particular cards caught my eye – these designs were clean and simple. I told Patty it was what I wanted for Mozzeria. I loved use of the colors, black and white, and suggested incorporating red as an accent color. You can’t go wrong with classic black and white colors. Patty then incorporated these colors into her design plan for Mozzeria.
David Rosenbaum of Deaf411, Inc. and I then worked together on the new logo design and we came up with this new logo. We are pleased to roll out this new design.
In the meantime, I called the exterior signage company that did signage for the previous tenant and it took several weeks for them to produce new Mozzeria signage. It just arrived! Wow, the name Mozzeria now looks sharp on the new signage. I hope when people drive by, they will notice the new signage. :)
This new logo will begin to make its appearance on Mozzeria.com.